Bookish Burnout
Reflections Christina Ji Reflections Christina Ji

Bookish Burnout

If you’re not familiar with burnout, here’s a quick definition a la Google’s first result: “Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It occurs when you feel overwhelmed, emotionally drained, and unable to meet constant demands.”

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Marketing & Bookstagram: The Self Concept
Reflections Christina Ji Reflections Christina Ji

Marketing & Bookstagram: The Self Concept

Now, let’s get one thing straight: bookstagram is a labor of love. To have the dedication to post regularly towards this passion speaks of commitment to literature, and the bookish community is centered on authentic experiences with one another. We cultivate our pages to showcase how much we love reading — what else could be more pure? So when I talk about marketing in relation to bookstagram, I do not mean to undermine this appreciation as something easily quantifiable…

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