Marketing & Bookstagram: The Self Concept

Now, let’s get one thing straight: bookstagram is a labor of love. To have the dedication to post regularly towards this passion speaks of commitment to literature, and the bookish community is centered on authentic experiences with one another. We cultivate our pages to showcase how much we love reading — what else could be more pure? So when I talk about marketing in relation to bookstagram, I do not mean to undermine this appreciation as something easily quantifiable…